About

VIANDO, was founded with the noble purpose of promoting sustainable travel in Italy. Its primary focus is to encourage slow tourism and prioritize destinations generally overlooked by mass tourism. We firmly believe that by embracing this philosophy, we can protect and preserve the natural, cultural, and historical treasures of Italy, by reducing also the effect of the over tourism in some of its specific areas.

VIANDO aims to redefine the way people travel by advocating for a slower pace, allowing travellers to truly immerse themselves in the essence of Italy, and encouraging them to step off the beaten path and explore the hidden gems that lie beyond the popular tourist destinations. These less-explored places offer an authentic experience where you can connect with the heart and soul of Italian culture.

By choosing to embark on a journey with VIANDO, you will have the opportunity to discover the enchanting charm of small villages and culturally rich towns, witness breath-taking natural landscapes, and savour the flavours of regional cuisine. We believe that every corner of Italy has a story to tell and we strive to share these captivating tales with our travellers.

Through our carefully crafted itineraries and local connections, we aim to provide a sustainable approach to travel that not only benefits the visitor but also supports the communities and environments we encounter along the way. We believe in minimizing the impact of tourism on fragile ecosystems and fostering positive social and economic development for local communities.

We completely understand the importance of exploring famous sites or big cities, especially if it’s your first experience in Italy. So we’re happy to help you discover them as well. But our approach will always be to show them from the local perspective, in order to provide an experience that is 100% unique, authentic and not filtered by the trappings of mass tourism.

Thanks to this approach, VIANDO can offer travel packages to a wide range of travellers:

• For first-time travellers to Italy
• For those that already know Italy but want to see more
• For anyone who wants to explore the road less travelled
• For those that enjoy stress-free travel with a focus on quality experiences
• For lovers of Italian culture, food, nature, architecture, and history
• Or simply, for those that would love to see the authentic side of Italy

FOUNDER – Giulia Zamperini

“I’m a graduate of Art History and a certified travel addict. Before working in the tourism sector, I actually mainly had work experience related to the world of art and museum education. My passion for art and love for Rome became intertwined over the years and has precipitated in my love of sharing the beauty and history of my city.

With that, I was inspired to become a tour guide and in 2018 I obtained the qualification as a Tour Guide in Italian, English and French languages. Since then, I’ve been leading tours in various cities, museums and archaeological sites for adults and schools, collaborating with both tour operators and private clients. As a proud Roman, sharing the beauty and history of Rome is not just a passion but a calling for me. Through guided tours, I have the privilege of introducing visitors to the city’s artistic treasures and revealing the stories behind each masterpiece. It brings me immense joy to see the wonder and appreciation in people’s eyes as they delve into Rome’s artistic heritage.

Travel planning became an integral part of my journey due to my extensive travels around Italy. Exploring hidden gems and lesser-known destinations sparked a desire within me to showcase “the other Italy” that often goes unnoticed by many visitors. I realized that there is so much more to this beautiful country beyond the popular tourist attractions. My aim is to help travelers discover the off-the-beaten-path locations, immerse themselves in local culture, and create unforgettable experiences. Whether it’s recommending unique destinations, suggesting authentic local experiences, or providing expert guidance, I am dedicated to making your trip to Italy truly exceptional. Let’s embark on an unforgettable adventure together!”

For more information:

INTERVIEW WITH SAM SARKISYAN